Figure/Ground Interviews Eric McLuhan (Updated: Vote for Figure/Ground Communications)
by Adam Robbert
Eric McLuhan discusses coining the term “media ecology,” a phrase I believed was attributable to Neil Postman. As recently as yesterday I stated that Neil Postman created the term, but this seems incorrect as he can only be credited for popularizing it. There is also a great discussion on why the McLuhans’ tetrad can only be applied to humans, a position I still don’t understand. In my own work I’ve expanded media ecology (and by extension elements of the tetrad) to apply to all organisms (and, like Graham Harman, to all entities; though my work in ecology tends to have me emphasizing living critters more often than not). If you haven’t checked out the Figure/Ground series yet, I highly recommend spending some time exploring the excellent work Laureano Ralon has put together over there.
[Update: A note from Laureano Ralon:
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